Score 0 if - Unknown
Score 25 if - They are a conspicuous player so they must be good.
Score 50 if - We have formally analysed their market position and it bears some relavence to our plans.
Score 75 if - We have formally analysed their market position and it bears a high degree of relavence to our plans.
Score 100 if - We have done a detailed market survey and they are poitioned in our marketing bulls-eye.
