Cu38 What degree of Business to Business cultural alignment exists and what measures were used to ascertain this? (Please score in Score box and evidence in the Comments box).

Score 0 if - We do not recognise culture as a factor in the relationship.
Score 25 if - We recognise that some cultural factors exist but we expect individuals to work through the issues.
Score 50 if - We recognise the existence of business cultures as a factor in strategic alliance relationships and have just begun to think how we may develop a common language to express this.
Score 75 if - We are advanced in our thinking on the issue of cultural alignment and we have a number of robust behavioural factors which we measure regularly to assess alignment.
Score 100 if - We have commissioned an external cultural alignment expert to help us define the differences in culture and to bridge the gaps.

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