The right way to think about alliances

Strategic Alliances :Three Ways to Make Them Work by Steve Steinhilber of Cisco.  MEMO TO THE CEO - Harvard Business Press, Boston, Massachusetts.

This memo is about how enduring and mutually beneficial global business relationships help youcreate the leverage you need to compete. It’s ultimately about the right way to partner. Building alliances right requires several ingredients: partnerships play an integral part of yourcompany’s strategy, you have a repeatable and sustainable process, and you’re building both the necessary competencies and reputation for success.

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