The Collaboration Advantage – Customer Focused Partnerships in a Global Economy

In the global economy, the nature of business relationships is changing rapidly. Executives at companies of all sizes are beginning to realise the need to collaborate and partner more frequentlywith suppliers, customers and alliance groups—and even competitors—to launch new products, innovatemore quickly, lower costs and improve overall customer service. The goal is to develop a network ofsuppliers and corporate partners that is mutually rewarding and transcends traditional business agreements, which were based largely on price negotiation.

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