IT & Technology companies are under immense pressure. On the one hand, as digital transformation envelopes each sector around the world, IT & Technology companies are in the vanguard of this change and businesses look to them for help. This presents lots of new opportunities for revenue growth – a desirable position indeed. On the other hand, many established IT & Technology companies face disruption themselves from new technologies and business models that blur the line between physical and digital worlds. Dealing with declining revenues and job cuts, IT & Technology companies – just like their customers – have to overhaul their technology and business models to provide new ways to consume their services and much more compelling solutions to customer problems.