The Collaborate to Innovate study, conducted by the Business Performance Management (BPM) Forum and the Chief Marketing Officer (CMO) Council, takes a new look at the state of business collaboration in the early 21st Century. Our findings make it abundantly clear that cross-company collaboration is more vital, complex and global than ever before. Many executives now see improved connections across business partners and customers as critical to their competitive position. It is not simply a matter of driving cost efficiency through the use of low-cost suppliers or extending the reach of their sales capabilities through domestic and overseas distributors and resellers. Integration and collaboration across extended networks of partners is impacting core customer value and experience, and the capacity to innovate across processes, products, services.The study also demonstrates, however, that most companies are struggling to optimize their collaborations with partners and almost universally believe there is a significant deficiency in the way they integrate information exchange and processes across their partnersâ€™ networks.
Sponsored by Sterling Commerce and AT&T, Collaborate to Innovate is based on an in-depth survey of more than 400 executives and managers whose companies do business around the world. Some 36 percent of respondents represent companies with revenues of more than $1billion. In addition to our quantitative survey, we conducted 23 qualitative discussions with leading academic experts and executives with major global corporations who are deeply involved in supply-side and demand-side value chain partnership management and development.