Assessing the Importance of Best Practices in Alliance Sales Performance

The purpose of this questionnaire is to introduce interviewees to 52 separate Common Success Factors (CSFs) in commercially successful alliance relationships.  These factors have been derived from extensive independent research of over 27,000 alliance relationships conducted over the last 18 years.
Interviewees are then asked to assess the importance of that Factor in alliance sales relationships and to indicate how well they feel that their own organisation performs that Factor in practice.

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