Activating Agility

In distressed economic times, enterprises are looking to collaborate, connect and innovate in environments that, while global in reach, may be constrained in resources, infrastructure or budget. This challenge is intensified as small, nimble and agile organizations are looking to proactively speed go-to-market engagements and prepare for rapid deployment in order to take advantage of market opportunities. A key challenge for the “mid-market” is enabling their teams to seize opportunities in this new digitally enabled era, while presenting unified messaging across the entire customer experience. This is when the agile marketer looking to jump out of the box and move at the speed of digital business.
Today’s nimble marketer must develop customer-driven business process through greater understanding of customer engagement, customer experience, customer acquisition, customer retention, loyalty, advocacy, customer insight, and customer messaging and creative content. Technologies and tools that help marketers optimize process and eliminate inefficiencies help boost the “bottom line” of customer value and acquisition and retention costs.
This paper shines a spotlight on how global enterprises are ‘Activating Agility’ by looking beyond home-grown or single point solutions and instead, enabling collaboration, unification and activation of customer engagements.

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