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We conduct simple SWOT analysis of partners so that field sales forces know which combination of partners to recommend in which situation.
Our Executive Leadership Team (ELT) has a clear understanding of the Partner Ecosystem Model and they actively support it.
All employees have clarity in our own organisation's SWOT analysis.
The vision for the ecosystem is regularly reviewed.
We have a clear exit strategy for non-performing or recalcitrant partners ensuring that no gap occurs in the delivery of the value proposition to the client.
Our partners are complementary in our ecosystem (i.e. non-overlapping).
C30 - Our company has a co-opetition mindset.
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