T12 What is the partner company market position? (Why is this important to you?) Please place a score in the Score Box and your observations in the Comments box.

Score 0 if – Unknown
Score 25 if – They are a conspicuous player so they must be good.
Score 50 if – We have formally analysed their market position and it bears some relavence to our plans.
Score 75 if – We have formally analysed their market position and it bears a high degree of relavence to our plans.
Score 100 if – We have done a detailed market survey and they are poitioned in our marketing bulls-eye.