S26 What degree of B2B strategic alignment exists and what measures were used to ascertain this? (Please place score in score box and measures in comments box).
Score 0 if – None Score 25 if – Some alignment. We know generally about our partner’s plans but they don’t know ours. Score 50 if – Good we both know each other’s general direction and its probable impact on us. Score 75 if – Very good. We have both taken the time to share detailed strategic knowledge with our partner and this allows us to be very confident that we are well placed for the future. Score 100 if – Outstanding. We have worked together to proactively manage our future plans so that we are shaping the market together. We are perfectly placed to take advantage of future opportunities. We share R&D costs between us.