Cu38 What degree of Business to Business cultural alignment exists and what measures were used to ascertain this? (Please score in Score box and evidence in the Comments box).
Score 0 if – We do not recognise culture as a factor in the relationship. Score 25 if – We recognise that some cultural factors exist but we expect individuals to work through the issues. Score 50 if – We recognise the existence of business cultures as a factor in strategic alliance relationships and have just begun to think how we may develop a common language to express this. Score 75 if – We are advanced in our thinking on the issue of cultural alignment and we have a number of robust behavioural factors which we measure regularly to assess alignment. Score 100 if – We have commissioned an external cultural alignment expert to help us define the differences in culture and to bridge the gaps.